Popular Television Reality
show, Big Brother Africa (BBA) will not be returning this year due to
the inability of the organizers of the show, Africa Magic and Endemol,
to get sponsorship for the show.
In an exclusive interview with Manager of Multi Choice Ghana, Anne
Sackey,with Razz Newspaper Reporter Mustapha Inusah, she confirmed that
they at Multi Choice Ghana have received notice from MNET that this year’s edition of Big Brother Africa will not come off.
She explained that MNET
did not give them any reasons as to why they will not be doing the Big
Brother this year, but then, she personally thinks it’s due to
sponsorship constraints. In her words: “They didn’t give us any reason
though, but I think it’s mainly because of cash constraints as we all
know the show is very expensive to put up”.
Anne Sackey continued by
saying that since the organizers don’t have a constant annual headline
sponsor (s) for the show, it becomes difficult sometimes to get
sponsors. “They don’t have fix sponsors on the show. Every year the
sponsor changes, sometimes it’s CocaCola, sometimes MTN and other
companies from Ghana have sponsored before” she said. When interrogated
further to give more details on whether this is a publicity stunt or
not, she stated that MNET
is a separate company and that they have their target and strategies so
until they write to them, she can’t answer any more questions on their
behalf.
